Clik here to view.
Good exhaust.
My first visit to Burger King was at the suggestion of my cool older cousin Tom. I was a MacDonald’s kid and we had to drive 6 miles to get there. Wasn’t impressed. I was too pissed off at not...
View ArticleClik here to view.
McDonald’s Lost Opportunity. On a sesame seed bun.
If you are a student of marketing, fast food is a very exciting category. It responds immediately to advertising. Burger King is on its way back for the zillionth time and it looks as Crispin...
View ArticleIs Burger King Targeting Future Fathers?
Crispin Porter Bogusky’s work for Burger King, love it or not, has contributed to the fast food giant’s resurgence. I believe it’s their strategic help, especially in targeting young men, that has...
View ArticleCrispin and Microsoft Should Play Offense
Crispin Porter is a very, very good ad agency. I don’t always agree with their creative, but more often than not it has a positive effect. As they get bigger, though, they run into client issues,...
View ArticlePepsi and Arnell.
First off, Peter Arnell of the Arnell Group is one of the leading lights of branding today. He’s an artist, he has taste, he’s daring and though I’ve never seen him in action is probably larger...
View ArticleHire The Higher Ups.
In a recent blog post, Paul Gumbinner, a friend and advertising recruiter, suggested NY unemployment in our sector is around 15%. At one point I read there are 275,000 advertising jobs in NY which...
View ArticleClik here to view.
Brand Plan(ks)
I say brand plan you say________? Right. No one really knows what a brand plan looks like. That’s not to say Proctor and Gamble and L’Oreal don’t have brand plans. Or that Publicis, Ogilvy or...
View ArticleClik here to view.
Bing’s Decision Engine. Part 2.
Bing may be a better search engine; it may not be. If you listen to Microsoft insiders it certainly is. If you listen to SEO nerds it’s a toss-up or a no. If you try Bing, it appears to be a new...
View ArticleA Call to Twitch.
I’ve been thinking a lot lately about Fast Twitch Media and twitch point planning, and from the quality of the responses it seems I’m on to something. Faris Yakob of KBS+P is in the fast twitch...
View ArticleCreative Technologist or Analgesic?
There has been recent debate on marketing blogs about the role of the “creative technologist.” As if technologists were not creative in their own right. Edward Broches of Mullen and Scott Prindle of...
View Article
